The co-owners of 1909—Jarred, Chris, and I—love to have tongue-in-cheek debates about who is “better friends” with the long-time digital marketers we’ve known for years. (We think we’re hilarious, but our team members probably think we’re obnoxious.) Indianapolis is “the world’s biggest small town” where we’re lucky to have grown up knowing most of the core circle of great minds figuring out this crazy industry together.

Weirdly, until 2019 Jarred, Chris, and I were all in separate friend groups and didn’t know one another for nearly fifteen years moving in the same circles. But we all know Rocky Walls. Rocky is kind-hearted, a big thinker, and gracious with his time. When he started 12 Stars Media as a small video production company in 2007, he was the one you wholeheartedly rooted for.

Rocky is one of those people you’re proud to say you know. You better believe we have had an endless “fight” over who has known him longest. (I still think it’s me. I worked with Rocky and his team for years at The Children’s Museum of Indianapolis doing the series This Week’s WOW! But Chris and Jarred won’t back down.)

It’s clear that we’re fans of the owner and team behind 12 Stars Media, and for good reason. Over the years he’s taken his full-service video production business to the next level by focusing on storytelling and supporting creative projects that aim to make the world a better place.

Video production extraordinaires

There are a variety of professionals in the film and video industry. While many organizations may use a professional video production team for a project, it’s rare that thought is put to, “What kind of professional video production company makes the most sense for my project?”

For businesses that want to dig in and craft a story around their brand with a team of creatives, we will always recommend 12 Stars Media. Unlike companies that come in just to shoot what a client tells them to, Rocky’s team is creatively strategic. They work with clients to plan, direct, shoot, and produce video that taps into the most valuable resource most companies have—their people. 12 Stars Media is laser-focused on character-driven storytelling, and character isn’t a word they throw around lightly. Because the team at 12 Stars Media does the work ahead of time through research, pre-interview phone calls, and focus groups, they can ensure that the people who show up on camera are truly authentic, interesting, and inspiring.

12 Stars Media employs a full time team with a range of professional skills and experience. They’re the perfect fit for those who want to make use of video but need support in where to begin, what kind of video would work well, and how to produce it. They work as a seamless extension of your team, specializing in research and development all the way through to the distribution of a project.

Making the world a better place through storytelling

Coursing through the heart of 12 Stars Media is the belief that anyone can make the world a better place—sometimes in big ways, sometimes small. They also believe that humans accomplish more by connecting with each other. While “documentary” may come to mind when thinking about business-related professional video production, it can be so much more. Storytelling is a powerfully nuanced communication tool.

12 Stars Media has worked with cultural institutions, large corporations, entrepreneurs, and everything in between to tell character-driven stories. Businesses aren’t just the buildings you walk into. They are the people within those buildings, and they have a backstory that involves passion, blood, sweat, and tears. Creating visual stories around those experiences is incredibly humanizing and has the power to connect brands to their communities and customers.

You’ll hear us say it again and again—we love partnering with companies who keep the focus on humans. The 12 Stars Media team aligns with our mission in every way.

The icing on the cake? Supporting our friend after watching him build such a fantastic business from the ground up.